Southwest Airlines Announces Reimagined Fare Products, New Benefits for Rapid Rewards Credit Cardmembers and Tier Member Customers
Southwest Airlines Co. (NYSE: LUV) announces its new fare products, as well as new benefits for its Rapid Rewards® Credit Cardmembers and Tier Members, aiming to deepen and reward loyalty for the airline’s most engaged Customers. “With new choices like seat selection and Extra Legroom, our enhanced fare bundles let Customers customize their trip while still enjoying our industry-leading reliability and hospitality.” said Tony Roach, Executive Vice President Customer & Brand. The new fare products, Choice Extra, Choice Preferred, and Choice (formerly Business Select, Anytime, and Wanna Get Away Plus), will be available for booking in the third quarter of 2025 as Southwest® begins selling assigned and premium seating. As previously announced, the Wanna Get Away fare class will become Southwest’s Basic fare, beginning May 28.
